論文掲載決定

以下の論文が日本心理学会の刊行する英文誌『Japanese Psychological Research』に掲載されることが決まりました.

Asako Miura and Tetsuro Kobayashi
Survey satisficing biases the estimation of moderation effects

Abstract: Survey satisficing in online data collection biases the estimation of treatment effects in many ways. Extending the findings of a previous study, which demonstrated that satisficing biased the estimation of main treatment effects, this study also shows that satisficing distorts the estimation of moderation effects. Targeting Japanese adults’ attitudes toward food, this study tests how the effect of country of production (Japan vs. China) is moderated by preexisting ethnocentric attitudes. The results show that while nonsatisficers predictably adjust their attitude toward food based on their preexisting ethnocentric attitude, satisficers stick to their initial stereotypical response. That is, the theoretically predicted moderation effect was observed among nonsatisficers, but not among satisficers, which indicates that satisficing biases not only the estimation of a treatment effect but also that of a moderation effect.

Key words: satisficing, online survey data, moderation effect, ethnocentrism, stereotypical judgment.

刊行に先立って早期公開がなされる予定ですが,まだしばらくかかるのでご関心がある方は著者に直接お問い合わせ下さい.本論文は,日本社会心理学会第58回大会で口頭発表した研究のうち,顕在的態度測定による結果を再分析したものです.大会で貴重なご示唆を下さった石黒格先生(日本女子大学)に心から感謝します.